🤝 CRM Outsourcing: Strategy, Benefits, and Challenges
Customer Relationship Management (CRM) Outsourcing involves contracting a third-party service provider to manage specific or all aspects of a company's customer interactions, technologies, and data. This allows the primary business to leverage specialized expertise and resources without incurring the full cost and complexity of an in-house operation.
This practice can range from delegating front-end customer support (e.g., call centers) to back-end administration (e.g., data management and system configuration).

